Progressive "MRIYA" Agro Holding effectively realizes its resources in many directions at the same time. In this context, development of design for the desk calendar relies upon the task to reflect manysidedness of the customer’s activity in a light, “emotionally warm” form, using non-standard cuttings.
The design solution included creation of sketches styled as pencil-type illustrations and referred to stylistics of children's books contributing to the warmth of perception.
The plots of illustrations represent production processes of a certain month, and an individual cutting of each sheet groups them in a single narrative thread.
High colours of images, a great deal of interesting details make the calendar emotionally positive, give a feeling of teamwork, good order of the whole process. Complicated, complementary cuttings give a tridimensional effect of the pictures.
The calendar generally creates an atmosphere of welfare, fertility and prosperity, therefore, forms a positive image of the customer.