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Quarterly calendar development for "Lemtrans"

Lemtrans is the largest Ukrainian private freight forwarding railway company, which is a part of SCM Group.

The company set a technical assignment for РА WHYNOT?  to create a quarterly calendar for business partners, with exclusive design elements.

1

The agency developed an original design of the calendar’s heading: the top is cut in form of tunnels and, when matching with an image of the moving train set on the bottom, it makes the object tridimensional and creates dynamics.

2

When selecting the images, focus was made on the numerical strength of the client’s car fleet – the largest among the private fleets of gondola cars, and diversity of the products transported.

3

Simplicity of graphic objects is compensated by using additional effects – UV varnish distinguishing visually the railway tracks and cars with products and the logo lettering with red foil. A great number of used elements, arrangement thereof at different angles produce an effect of active movement and a message of the company’s vigorous activity.

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