Chemistry of success:
"Formula of Success"
Communication is necessary, communication is important. One of the effective ways to improve it is to create a reason for discussion and to involve in the process company employees from different departments.
Why does it work so well in such projects is because creative environment helps people to reveal their other sides, where competences take back seat to their significant “I”. Besides, this is a kind of recognition from the company.
Involved and united by one project and one goal. Is it interesting? Oh yeah!
The corporate calendar of Donbassenergo embodied the concept of chemical elements interconnection with the unique qualities of its models – the company's employees.
The UN General Assembly proclaimed 2019 as the International Year of the Periodic Table of Chemical Elements. The Table is not just a scientific discovery – it is a beautiful and harmonious scheme of interactions and bondings, the result of Mendeleev’s inspired attitude towards the work of his whole life.
Each page (month) is a hymn to a certain human and professional quality correlating with the chemical element displayed in an idea and slogan. Visually, the idea is conveyed through famous characters, images of popular reproductions or recognizable photo masterpieces. Our experts have reincarnated in those who once made history – Neil Armstrong and Roksolana, Taras Shevchenko and Audrey Hepburn, Anna Akhmatova and Margaret Thatcher, and others.
The idea of creating such a calendar belongs to Inna Karpovets, the head of branding group of Donbassenergo external communications division. It was she who suggested to “turn” the company's employees into outstanding people who have influenced historical processes with their strength and character. Is it boldly? It is! And therefore – interesting. “For an idea that does not first seem insane, there is no hope”. Perhaps this aphorism of Einstein is best to reflect the motivation for creating this printed product, the characters of which are transformed with a view of both the facts and the legends, specifically invented for the calendar. At first we sincerely thought it was too confusing to understand, as if 2 completely self-sufficient ideas should have merged and given birth to the third one. But the customer’s confidence of success has been contagious, so things started to happen.
It is quite logical that the project’s opening page is the image of Dmitri Mendeleev. The making process was difficult, but exciting and creative at the same time. The algorithm presupposed a lot of fancy and artistic work: from the typography style lay-out and creation of a character's story for each descriptive qr code, sketches and the selection of costumes, to casting, test photo-shooting, face-paint and makeup, taking pictures and copyright.
The result is a bright calendar that displayed the chemistry of success. Whether it is a scientific discovery, braking into space, brilliant lyric poetry, an outstanding business, or an effective company, a successful image corporate project, which has become the effective embodiment of team building ideas, an inspired approach to work and open-mindedness.