Completed for client:
Corporate gift for March 8
Cherche la… style
Is it possible to have an original corporate gift that combines elegance and functionality, the desire to possess it and markers of brand awareness, harmony of fonts and the contrast of colour solutions?
Certainly! Given that the developers and those who implement the idea, know not only the occasion psychological subtility (here: “what women want”), but also understand the features of competent promotion of the fashion product in the souvenir niche, easily manoeuvring between the essential components of the corporate gift and the subtle aftertaste, which should remain after receiving any gift.
Creativity begins with the packaging, which is an interesting design exercise: to combine comfort and ease, refinement of fonts and the original combination of paper and silk, convenience and cleanliness of a snow-white bag with the image of an airy dancer.
Her image is developed with a dress decorated with silk drapery, which correlates with an elegant shawl. The patterns on the girl’s clothes seem to flow into a sophisticated font, the ornamental script of which continues the light airy dance, and the overall image creates a single conceptual style inspired by beauty, lightness and harmony, that emphasizes femininity.
Such a corporate gift is distinguished by trend patterns and memorable elegant colouristic, based on the game of brightness and tenderness contrast: vibrant carrot colour and trademark tiffany shade.
Такой корпоративный подарок отличают трендовые принты и запоминаемая элегантная колористика, основанная на игре контрастов яркости и нежности: сочного морковного цвета и фирменного отттенка tiffany.
The WHY NOT GROUP designers intuitively grasped the feminine essence of the universe: the perfect combination of fragile lightness and weightless tenderness with gustiness, sensuality and frailty of the spring wind.