UMG is an up-to-date and cutting edge company, which pays a special attention to the environmental care and conservation of natural resources. Thus, for the popularization of the resource-saving ideas in office environment the "Green Office" project has been developed, whose aim is to develop various motivators intended to draw attention to the matter of resource saving and mitigation of the adverse environmental impact.
To implement this idea the graphic solution, and namely pencil illustrations have been chosen. In order to make the message clear so as not to seem intrusive as well as to make it easy to remember, a great deal of graphic elements and a little text information have been used.
Color palette outlines sustainability and friendliness. Due to the visually pleasing color range, the simple way it is represented and a large number of interesting details, it makes us feel like examining the draft, which means perceiving its idea.