UMG clay production enterprises, as a part of the SCM Group, the largest holding of Ukraine, are among the world leading suppliers of white plastic clays.
The team РА WHY NOT? was given an assignment to create a calendar reflecting the company’s corporate mission and values – high production culture, environmental care and care for comfortable conditions of human life.
For implementation of the project, it was resolved to use one of the most beautiful kinds of art – mosaic, and clay serves as its material. This enables showing manysidedness of the natural material mined by the customer, with a focus not only on the practical, but also on the aesthetic aspect.
The compositions made up of the delicately matched tile fragments reflect the scopes of clay application. Careful elaboration of the image details, colour and ornament matching create bright, colourful images, which bring the required information message when combined with the text content.
Production solution of the calendar also reflects social responsibility of the customer’s activity: non-standard design allows reducing its volume, therefore, decreasing the quantity of resources required for production, and also making it convenient for folding and transportation for distribution.