Lemtrans is the largest Ukrainian private freight forwarding railway company, which is a part of SCM Group.
The company set a technical assignment for РА WHYNOT? to create a quarterly calendar for business partners, with exclusive design elements.
The agency developed an original design of the calendar’s heading: the top is cut in form of tunnels and, when matching with an image of the moving train set on the bottom, it makes the object tridimensional and creates dynamics.
When selecting the images, focus was made on the numerical strength of the client’s car fleet – the largest among the private fleets of gondola cars, and diversity of the products transported.
Simplicity of graphic objects is compensated by using additional effects – UV varnish distinguishing visually the railway tracks and cars with products and the logo lettering with red foil. A great number of used elements, arrangement thereof at different angles produce an effect of active movement and a message of the company’s vigorous activity.