VUSO Insurance Company is one of the large classical composite insurance companies in Ukraine. VUSO Insurance Company has been operating in the market of financial services of Ukraine since 2001. The company is maintaining insurance of housing and other property at the highest level for more than 12 years. The Company WHY NOT? has performed extended works on development of creative image concepts and successful implementation of the advertising campaign aimed at sales growth of insurance policies for apartments, housing and property of the Ukrainian citizens. Rational argumentation of the advertising plots is to convey a message that VUSO is a guarantor of wellbeing and calmness that are so important for a contemporary person. The form of the message conveying: problem - solution.
The clarity and simplicity of the message conveying make the advertising campaign very easy for perception and remembering.